The world leader in real-time, direct injection mass spectrometry
Syft was founded in 2002 and has over 150 professionals in 7 countries. Syft is considered the world leader in real-time, direct injection mass spectrometry with more than 20 years of SIFT-MS expertise. Syft instruments support a broad range of industries worldwide including pharma and CDMOs, environmental protection, consumer goods, food, flavor and fragrance, semiconductor manufacturing and many more. Continually developed and proven in high stakes commercial environments, you can be assured of operational robustness, speed and support. Syft has offices throughout the world offering 24/7 service and support including those in New Zealand, Korea, Taiwan, Singapore, Germany and the U.S.
Who we are
Brian Travers
Chief Executive Officer
Brian Travers
Brian spent the first decade of his career with Thermo Fisher Scientific in positions of increasing responsibility across the US and Europe. Following his tenure at Thermo Fisher, Brian spent the next decade in senior leadership positions at various companies within the clinical research industry across Asia-Pacific. He has extensive experience in finance leadership and general management (including CEO, COO, regional SVP positions) working in instrumentation and life sciences companies around the world, with particular depth in Asian markets.
Brian received his Bachelor’s degree in Finance and Computer Information Systems from Indiana University and his Master’s of Science in Clinical Research Administration from The George Washington University.
Polly Chen
Chief Financial Officer
Polly Chen
As a CPA Australia member since 2010, Polly has had over a decade of extensive experience in financial audit, technical accounting and financial management. Her career began with KPMG Shanghai and KPMG Christchurch where she led audits for clients in diverse industries, handled complex accounting issues, and mentored teams. After that Polly worked for a number of large corporates in New Zealand in various senior finance roles in financial reporting, compliance, and strategic financial analysis.
After joining Syft Polly has successfully rebuilt a highly competent and efficient global finance team, streamlined the processes and continued to drive the team to deliver all-round financial solutions to achieve efficiency and growth for the business.
Dr. Daniel Milligan
Chief Technology Officer
Dr. Daniel Milligan
Daniel started his career as a kineticist; his PhD was studying ion-molecule chemistry and SIFT-MS with Professor McEwan, after which he did a post-doctoral fellowship at CalTech/NASA/JPL in Pasadena, California. He returned to SIFT-MS and Syft via a University of Canterbury postdoctoral fellowship in 2003.
Daniel's interests have always centered around instrumentation and he now heads the Development and Engineering efforts of Syft. His path to this role has not always been direct however going by way of applications development, support, and a stint as VP Technology for Syft in Cleveland, Ohio.
Jihoon Lee
VP of Sales - Asia
Jihoon Lee
Jihoon was born in Korea and graduated in chemistry from the National University in Korea. His early work was in research and development in gas chromatography, including work on Korea’s first thermal desorption system which was then commercialized. At Samsung he worked on a Micro contamination monitoring system before moving to sales.
In 2014 Jihoon joined Syft as a distributor and assisted with the development of applications for the semiconductor industry and for environmental research. In 2018, Jihoon became Syft’s Asia Sales Director and is General Manager of the Korean office.
Gary Williams
VP of Sales - US and Europe
Gary Williams
Gary hails from the UK and spent several years in the pharmaceutical industry as an analytical chemist, specializing in NMR and various Atomic Spectroscopy techniques before moving into technical sales in the late '80s. He spent the next 15 years in sales and management roles of increasing responsibility at a number life-science technology companies before relocating to the US in 2005 to lead the global sales team of Advion, Inc - a provider of mass spectrometry and purification systems for the synthetic organic chemist. Gary joined the Syft team as VP of Sales – US and Europe, in July 2024. He holds a Bachelor's Degree in Chemistry from Thames Valley University in the UK.
Charlotte Brochoire
People and Culture Lead
Charlotte Brochoire
Charlotte started her HR career in Danone, a global FMCG business (100k+ employees, 100+ countries) where she held various leading People and Culture roles at corporate, regional and business unit level. During her 10 years at Danone, Charlotte worked across all Asia and ANZ as well as in the Paris HQ. She was part of the leadership team that helped turn around a business unit in Australia, transforming it into source of global innovations. She was also the HR lead for a transformation programme aiming at bringing better effectiveness and efficiency across the entire Danone organisation.
Expert in leadership, change and talent management, Charlotte joined our Senior Leadership Team in November 2022 and has been leading our People and Culture function since then. She comes to us via Humankind, the top organizational performance consultancy in Aotearoa New Zealand, where she is a Senior Client Partner.
Jozef Knottenbelt
Head of Operations
Jozef Knottenbelt
Born and bred at the school of Syft, Jozef began on the shop floor building Syft products from nuts and bolts. With a humble beginning in hands-on manufacturing, Jozef garnered an in-depth understanding of the product and became a technical expert in how to build Syft products from end to end. This first-hand experience equipped Jozef with the technical acumen to lead production teams and over the years, Jozef ascended the ranks transitioning from a skilled worker to a people leader. Jozef's journey from the shop floor to Operations Manager stands as a testament to the culture of enabling young talent to grow into leadership positions.
William Pelet
Head of Product Management and Marketing
William Pelet
William's journey at Syft began in Technical Sales, where he developed a deep understanding of our products and their applications. His curiosity and drive led him to R&D, where he honed the skills of focus, clarity, and leadership essential for delivering innovative solutions on time.
With hands-on experience from global on-site engagements with key account customers, William combines product expertise with a customer-centric approach to development. His unique background empowers him to craft compelling messages that resonate across Syft’s diverse industry audiences, driving innovation and connection at every level.
The pioneer of SIFT-MS technology
This groundbreaking technique emerged out of investigations of ion chemistry in the Earth’s atmosphere, and other planetary atmospheres, and was developed further at the University of Canterbury in New Zealand. In 2002, Syft Technologies was formed, providing sufficient funding to take this academic research into a fully developed commercial solution.
Syft instruments support a broad range of industries worldwide including pharma and CDMOs, environmental protection, consumer goods, food, flavor and fragrance, semiconductor manufacturing, and many more. In all applications the unique attributes of Selected Ion Flow Tube Mass Spectrometry (SIFT-MS) have enabled our customers to remove bottlenecks and solve daunting analytical challenges. The results are improved capacity and organizational efficiency for our customers and a safer world.
Providing customer solutions is at the core of Syft Technologies. We employ a vibrant team of chemists, physicists, mathematicians, and engineers, who enable Syft to provide customized solutions for our customers. This is the reason why every Syft customer speaks so highly about Syft, and why most make repeat purchases.
Live Demonstration of Next-Gen SIFT-MS
Global support
Customer Support offices are located in New Zealand, Korea, Taiwan, Singapore, Germany and the U.S.
Factory trained field support engineers and field application scientists are staffed in each Customer Support office worldwide.
Regional service and application development support is available to assist with expanding your target compound list of interest.
What Our Customers Say About SIFT-MS
Our Purpose
To deliver real-world impact through analytical chemistry. We believe in the power of science and our technology to improve industries and lives. We value the curiosity and rigour inherent in the scientific method.
Our Focus
At Syft we have always set out to solve real-world problems and find commercial applications for our solutions. Our goal is to be the gold standard for real-time measurement, enabling fast decision making in environments where speed counts.
Our Promise
Syft Technologies GmbH is registered as a Waste from Electrical and Electronic Equipment (WEEE) producer with registration number 8878148. If you have questions about disposal of Syft manufactured equipment please contact support@syft.com.